SUMMARY
- “Data translator”—former journalist turned analyst turned business leader—focused to maximizing on the value of data investments to drive bottom-line dollar results both for Publicis Health and for healthcare companies
- Recognized and awarded for innovative organizational frameworks in measurement, research and Analytics transformation
- 5+ Years consistent business growth YoY in Analytics services and products
- Early roots in managing large-scale digital implementation taxonomies delivering data used for business transformation
RELEVANT EXPERIENCE & HIGHLIGHTS
Publicis Health – Saatchi & Saatchi Wellness, New York
SVP, Head of Analytics & Measurement (2020-2021)
Organizational change leadership. Re-established Analytics function, resetting offerings & service strategy in partnership with agency leadership, including pricing modeling, staffing, solutions development, after 50% of team pivoted to ARIS product team
VP/Head of Data Strategy & Measurement (2018-2020)
Abbvie Franchise Patient Services Program, Alcon US Vision Care & Surgical Care Franchises, Genentech Global Clinical Trial Recruitment, Novartis US Clinical Trial Recruitment, Publicis Health
- Developed P&L and set of offerings in Analytics Maturity consulting, including transformation mapping, planning & execution to geared to using data assets to drive specific business outcomes
- Lead teams of 10-15 analysts, data engineers, data strategists & strategic planners delivering end-to-end data-driven insight across 9 businesses
- Developed “Project Pollinate,” educational initiative at Publicis Health based on data literacy, touring 3 cities with over 400 attendees
- Key Business Question workshop framework expanded to Publicis Health global offices—trained teams in London, Sept 2018
- Celebrated 5 years consistent organic business growth via count of new clients and count of new projects, as well as 6 years’ experience leading integrated analytics teams—effectively “cracking the code” on de-siloing analytics services for long-term results
- Reporting directly to Head of Analytics, Publicis Health
VP/Group Director, Analytics & Data Strategy (2015-2018)
Galderma Global Acne Franchise, Alcon US Vision Care & Surgical Franchises, Sanofi/Chattem Allergy Franchise, Pfizer Women’s Health Franchise; Genentech (Ocrevus)
- Developed set of product offerings and experiences around collaborative and inclusive measurement frameworks
- Productized digital analytics & media implementation frameworks (including data implementation audit & optimization guidelines)
- Partnered with leadership at InSync and Verilogue to develop innovative offerings in patient research; assisted with go-to-market planning & late-stage category planning; speaker at PMRG Institute
- Reporting directly to SVP of Analytics, Saatchi & Saatchi Wellness, managed 4 direct reports
Director, Analytics & Data Strategy (2014-2015)
Sanofi/Chattem Allergy Franchise, Pfizer Women’s Health Franchise, Merial/BI Pet Health Franchise; Sunovion (Aptiom)
- Upon rejoining SSW in 2014, inherited a stable of 8 analytics (cadenced reporting) products and successfully operationalized monthly delivery of reporting and insight, leading to the team’s ability to expand into new areas (machine learning/predictive analytics)
- Managed team of 3 direct reports
- Reporting directly to VP of Analytics, Saatchi & Saatchi Wellness
Senior Analyst/Associate Director (note: position held from 2010-2012)
- Devised and implemented automated multi-channel performance dashboards
- Directed digital coding and tracking requirements (tagging structure, reporting, limitations, etc.) for use across multiple analytic tools (Google Analytics, AdWords, Omniture SiteCatalyst, Facebook Insight, Epsilon, Radian6, etc.)
- Identified new data sources and web strategies to support online marketing efforts. Managed incoming product offers with potential vendors, determine usefulness of potential tools.
- Reporting to Director of Analytics, Saatchi & Saatchi Wellness
IPG – Hill Holliday, New York
Director of Analytics (2014)
Janssen
- Consultative role ensuring the successful uptake of analytics & research insight during major DTC launch
- Partnered with strategic planners driving strategy up to and during the launch of Invokana
- Oversaw the digital analytics reporting implementation for Invokana web domains
Omnicom – Doremus (B2B), New York
Associate Director, Analytics & Insights (2013)
VISA, Columbia Business School, CFA Institute, Owens-Illinois, J&J Ortho-Clinical, SunLife Financial
- Developed measurement delivery processes and a departmental structure to deliver data and media strategy services for B2B media firm
- Partnered closely with Google to redevelop media floodlight implantation processes for scale
- Assisted with development of in-market awareness lift studies for exposed/control audiences
- Reported directly to head of Strategic Planning, Managed team of 4 analysts & tech ops
Advance Publications – Advance Digital, New York
Digital Analyst, Content Strategist (2006-2011)
- Used a test-and-learn approach to redevelop UX and content strategy for 11 news markets nationally
- Assisted technical transition into SiteCatalyst enterprise solution from Visual Sciences
- Customized and built the delivery of reports targeted to editorial leadership
- Assisted with the development of data taxonomy for news online
EDUCATION
- Circus Warehouse, Continuing Education, Professional Track Program
- SALT Institute of Documentary Studies, Narrative Non-Fiction writing, Documentary Production, 2005
- Smith College, B.A., English Literature, 2004
