DATA & ANALYTICS

EVOLUTIONARY ANALYTICS | WHY AN ANALYSTS’ CLOSEST PARTNER TODAY ISN’T IN STRATEGY, BUT IN OPERATIONS

Yes, it’s a sacrilege, and I acknowledge it wholeheartedly. Analytics and strategy go hand-in-hand in almost all organizations today. Where there’s media planning, brand planning, or business planning, there’s always the analytics person on standby to help build the strategy. There’s also an analytics person — usually the same analyst — who is there toContinue reading “EVOLUTIONARY ANALYTICS | WHY AN ANALYSTS’ CLOSEST PARTNER TODAY ISN’T IN STRATEGY, BUT IN OPERATIONS”


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