DATA & ANALYTICS

MEANING IS MADE BY DESIGN

Picture the meeting. Someone pulls up a dashboard. The numbers are there — sessions, clicks, conversions, a trendline pointing somewhere. In the buzz of the conversation, something starts dawning on people. Ultimately, everyone in the room realizes that the report being presented is not measuring the metric that matters most. That the truth they needed…

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EVOLUTIONARY ANALYTICS | WHY AN ANALYSTS’ CLOSEST PARTNER TODAY ISN’T IN STRATEGY, BUT IN OPERATIONS

Yes, it’s a sacrilege, and I acknowledge it wholeheartedly. Analytics and strategy go hand-in-hand in almost all organizations today. Where there’s media planning, brand planning, or business planning, there’s always the analytics person on standby to help build the strategy. There’s also an analytics person — usually the same analyst — who is there to…

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METAPHORS IN ANALYTICS | THE ULTIMATE SKILL TO BUILD

The ultimate skill in Analytics has nothing to do with data. No matter how many tools you can list on your resume, and no matter how well-defined your analysis approach is, none of that matters if people don’t understand what you’re talking about. After seeing analysts present data and presenting it, myself, I believe that…

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