DATA & ANALYTICS

EVOLUTIONARY ANALYTICS | WHY AN ANALYSTS’ CLOSEST PARTNER TODAY ISN’T IN STRATEGY, BUT IN OPERATIONS

Yes, it’s a sacrilege, and I acknowledge it wholeheartedly. Analytics and strategy go hand-in-hand in almost all organizations today. Where there’s media planning, brand planning, or business planning, there’s always the analytics person on standby to help build the strategy. There’s also an analytics person — usually the same analyst — who is there to…

by allegramira

METAPHORS IN ANALYTICS | THE ULTIMATE SKILL TO BUILD

The ultimate skill in Analytics has nothing to do with data. No matter how many tools you can list on your resume, and no matter how well-defined your analysis approach is, none of that matters if people don’t understand what you’re talking about. After seeing analysts present data and presenting it, myself, I believe that…

by allegramira

THE JEDI COUNCIL | WORKING WITH THE SEASONED

One of the best things about growing your career is the increased exposure you have to people with a ton of experience. In the recent years, my remit has scaled. I moved from analytics on a single tactic, to multiple tactics for a single business, to multiple channels with multiple tactics on a single business.…

by allegramira

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