METAPHORS IN ANALYTICS | THE ULTIMATE SKILL TO BUILD

The ultimate skill in Analytics has nothing to do with data. No matter how many tools you can list on your resume, and no matter how well-defined your analysis approach is, none of that matters if people don’t understand what you’re talking about. After seeing analysts present data and presenting it, myself, I believe thatContinue reading “METAPHORS IN ANALYTICS | THE ULTIMATE SKILL TO BUILD”

THE JEDI COUNCIL | WORKING WITH THE SEASONED

One of the best things about growing your career is the increased exposure you have to people with a ton of experience. In the recent years, my remit has scaled. I moved from analytics on a single tactic, to multiple tactics for a single business, to multiple channels with multiple tactics on a single business.Continue reading “THE JEDI COUNCIL | WORKING WITH THE SEASONED”

DATA & EMOTIONS: WHY WE FOG UP AROUND WEIGHT, MONEY, AND FOLLOWER COUNTS, AND HOW TO GET FREE

Think of your numbers. Your bank balance–let’s start with that. How much money, down to the cent, do you have in your bank account at this moment? How much did you spend yesterday? What about your weight? When considering how much you weigh, what comes up for you? Calories–how many calories do you think you’veContinue reading “DATA & EMOTIONS: WHY WE FOG UP AROUND WEIGHT, MONEY, AND FOLLOWER COUNTS, AND HOW TO GET FREE”

INTEGRITY IN MEASUREMENT | AN ANALYST’S VIEW OF THE TRUMP TRANSCRIPT

When most people think of the word “integrity,” ideals of morality probably come to mind first. But the actual root word of the term comes from the Latin, “integer,” meaning “intact.” In any data application, integrity counts. But where does integrity start in measurement, and who is responsible for making the call to determine whichContinue reading “INTEGRITY IN MEASUREMENT | AN ANALYST’S VIEW OF THE TRUMP TRANSCRIPT”

HACK LIKE AN ANALYST | NAME THE ANIMALS

In the creation story of Eden, one of the very first actions Adam takes is to name the animals he sees. Imagine the scene–a completely undiscovered ecosystem. The first person to ever exist, walking along. Animals of various shapes and styles of movement catch his eye. And as he notices them, he names them. Now,Continue reading “HACK LIKE AN ANALYST | NAME THE ANIMALS”