METAPHORS IN ANALYTICS | THE ULTIMATE SKILL TO BUILD

The ultimate skill in Analytics has nothing to do with data. No matter how many tools you can list on your resume, and no matter how well-defined your analysis approach is, none of that matters if people don’t understand what you’re talking about. After seeing analysts present data and presenting it, myself, I believe thatContinue reading “METAPHORS IN ANALYTICS | THE ULTIMATE SKILL TO BUILD”

THE JEDI COUNCIL | WORKING WITH THE SEASONED

One of the best things about growing your career is the increased exposure you have to people with a ton of experience. In the recent years, my remit has scaled. I moved from analytics on a single tactic, to multiple tactics for a single business, to multiple channels with multiple tactics on a single business.Continue reading “THE JEDI COUNCIL | WORKING WITH THE SEASONED”

BUILDING CO-GOVERNANCE INTO YOUR DATA TEAM

“As leaders wake up to the interdependency of their organization’s success and the well-being of their workers, innovative business leaders will ensure that worker voices are no longer discounted or drowned out, but seen as valuable inputs to operational redesigns and new products or processes. “ The Aspen Institute, “Raising Worker Voice” I attended a webinarContinue reading “BUILDING CO-GOVERNANCE INTO YOUR DATA TEAM”

HACK LIKE AN ANALYST | HOW TO MANAGE YOUR TIME SO YOU CAN MANAGE YOUR MIND

My team works in solving problems. Whether we’re framing a business question, such as determining whether a major manufacturer would see a positive impact by investing in a social media presence for a given brand, or an organizational need, such as creating a roadmap to stabilize Analytics and measurement throughout the business unit, we’re alwaysContinue reading “HACK LIKE AN ANALYST | HOW TO MANAGE YOUR TIME SO YOU CAN MANAGE YOUR MIND”