One of the best things about growing your career is the increased exposure you have to people with a ton of experience. In the recent years, my remit has scaled. I moved from analytics on a single tactic, to multiple tactics for a single business, to multiple channels with multiple tactics on a single business.Continue reading “THE JEDI COUNCIL | WORKING WITH THE SEASONED”
Category Archives: Digital Analytics
FIRST-PARTY DATA: NEW KEYS TO A NEW KINGDOM
There have been many chapters in this unfolding story: Europe’s GDPR introduced in 2016 and the California Protection Act introduced in 2018, key documentaries like “The Great Hack” in 2019 and “The Social Dilemma” in 2020. But nothing has made the data industry scramble and reorganize priorities like Google’s announcement in January 2020, that GoogleContinue reading “FIRST-PARTY DATA: NEW KEYS TO A NEW KINGDOM”
WHAT TO LEARN FROM THE FATHER OF QUALITY CONTROL: W. EDWARDS DEMING
By emphasizing quality over short-term profitability, W. Edwards Deming’s management philosophy provides an excellent roadmap for analytics enablement best practices. Dr. W. Edwards Deming is a popular figure amongst the data community—famously known for quotes such as “Without data, you’re just another person with an opinion” and the famous (potentially misattributed) quote, “In God weContinue reading “WHAT TO LEARN FROM THE FATHER OF QUALITY CONTROL: W. EDWARDS DEMING”
SHADOW ARCHITECTS: THE COLLABORATIVE DATA TEAM
Every marketer knows that data-driven customer experiences are the best way to reach an audience—but have you ever wondered about where the data behind campaigns comes from? Data lakes. Data warehouses. Floodlights, pixels, page load tags. Such is the language of the hidden world of data architects and engineers—the people who create and execute the datasetsContinue reading “SHADOW ARCHITECTS: THE COLLABORATIVE DATA TEAM”
allegramira.com 