The ultimate skill in Analytics has nothing to do with data. No matter how many tools you can list on your resume, and no matter how well-defined your analysis approach is, none of that matters if people don’t understand what you’re talking about. After seeing analysts present data and presenting it, myself, I believe thatContinue reading “METAPHORS IN ANALYTICS | THE ULTIMATE SKILL TO BUILD”
One of the best things about growing your career is the increased exposure you have to people with a ton of experience. In the recent years, my remit has scaled. I moved from analytics on a single tactic, to multiple tactics for a single business, to multiple channels with multiple tactics on a single business.Continue reading “THE JEDI COUNCIL | WORKING WITH THE SEASONED”
Time spent in bewilderment is not time lost–it’s integration, gained. That is bewilderment’s ultimate paradox, and its ultimate gift to business.
In the creation story of Eden, one of the very first actions Adam takes is to name the animals he sees. Imagine the scene–a completely undiscovered ecosystem. The first person to ever exist, walking along. Animals of various shapes and styles of movement catch his eye. And as he notices them, he names them. Now,Continue reading “HACK LIKE AN ANALYST | NAME THE ANIMALS”
There have been many chapters in this unfolding story: Europe’s GDPR introduced in 2016 and the California Protection Act introduced in 2018, key documentaries like “The Great Hack” in 2019 and “The Social Dilemma” in 2020. But nothing has made the data industry scramble and reorganize priorities like Google’s announcement in January 2020, that GoogleContinue reading “FIRST-PARTY DATA: NEW KEYS TO A NEW KINGDOM”
Our careers present us with an incredible opportunity to experience many aspects of ourselves. The stresses, opportunity and challenges of our workplaces allow us to experience our resilience, our generosity, and our tenacity. Our careers also present us with a mirror into the less comfortable parts of ourselves. The pressure to deliver outcomes combined withContinue reading “HACK LIKE AN ANALYST | MANAGING FRUSTRATION, STRESS & THE DARK SIDE OF THE FORCE”
My team works in solving problems. Whether we’re framing a business question, such as determining whether a major manufacturer would see a positive impact by investing in a social media presence for a given brand, or an organizational need, such as creating a roadmap to stabilize Analytics and measurement throughout the business unit, we’re alwaysContinue reading “HACK LIKE AN ANALYST | HOW TO MANAGE YOUR TIME SO YOU CAN MANAGE YOUR MIND”
When hiring data strategists for the team, I have learned over time that there are some personality traits that are reliable indicators for a rewarding career in Data Strategy. Here are some general guidelines for the Data Strategy “personality type”: Be a gifted translator. Translation is simply the act of carrying a message from oneContinue reading “THE 3 PERSONALITY TRAITS OF A DATA STRATEGIST”