DATA & EMOTIONS: WHY WE FOG UP AROUND WEIGHT, MONEY, AND FOLLOWER COUNTS, AND HOW TO GET FREE

Think of your numbers. Your bank balance–let’s start with that. How much money, down to the cent, do you have in your bank account at this moment? How much did you spend yesterday? What about your weight? When considering how much you weigh, what comes up for you? Calories–how many calories do you think you’veContinue reading “DATA & EMOTIONS: WHY WE FOG UP AROUND WEIGHT, MONEY, AND FOLLOWER COUNTS, AND HOW TO GET FREE”

INTEGRITY IN MEASUREMENT | AN ANALYST’S VIEW OF THE TRUMP TRANSCRIPT

When most people think of the word “integrity,” ideals of morality probably come to mind first. But the actual root word of the term comes from the Latin, “integer,” meaning “intact.” In any data application, integrity counts. But where does integrity start in measurement, and who is responsible for making the call to determine whichContinue reading “INTEGRITY IN MEASUREMENT | AN ANALYST’S VIEW OF THE TRUMP TRANSCRIPT”

HACK LIKE AN ANALYST | NAME THE ANIMALS

In the creation story of Eden, one of the very first actions Adam takes is to name the animals he sees. Imagine the scene–a completely undiscovered ecosystem. The first person to ever exist, walking along. Animals of various shapes and styles of movement catch his eye. And as he notices them, he names them. Now,Continue reading “HACK LIKE AN ANALYST | NAME THE ANIMALS”

BUILDING CO-GOVERNANCE INTO YOUR DATA TEAM

“As leaders wake up to the interdependency of their organization’s success and the well-being of their workers, innovative business leaders will ensure that worker voices are no longer discounted or drowned out, but seen as valuable inputs to operational redesigns and new products or processes. “ The Aspen Institute, “Raising Worker Voice” I attended a webinarContinue reading “BUILDING CO-GOVERNANCE INTO YOUR DATA TEAM”

WHAT TO LEARN FROM THE FATHER OF QUALITY CONTROL: W. EDWARDS DEMING

By emphasizing quality over short-term profitability, W. Edwards Deming’s management philosophy provides an excellent roadmap for analytics enablement best practices. Dr. W. Edwards Deming is a popular figure amongst the data community—famously known for quotes such as “Without data, you’re just another person with an opinion” and the famous (potentially misattributed) quote, “In God weContinue reading “WHAT TO LEARN FROM THE FATHER OF QUALITY CONTROL: W. EDWARDS DEMING”

SHADOW ARCHITECTS: THE COLLABORATIVE DATA TEAM

Every marketer knows that data-driven customer experiences are the best way to reach an audience—but have you ever wondered about where the data behind campaigns comes from? Data lakes. Data warehouses. Floodlights, pixels, page load tags. Such is the language of the hidden world of data architects and engineers—the people who create and execute the datasetsContinue reading “SHADOW ARCHITECTS: THE COLLABORATIVE DATA TEAM”