Yes, it’s a sacrilege, and I acknowledge it wholeheartedly. Analytics and strategy go hand-in-hand in almost all organizations today. Where there’s media planning, brand planning, or business planning, there’s always the analytics person on standby to help build the strategy. There’s also an analytics person — usually the same analyst — who is there toContinue reading “EVOLUTIONARY ANALYTICS | WHY AN ANALYSTS’ CLOSEST PARTNER TODAY ISN’T IN STRATEGY, BUT IN OPERATIONS”
Author Archives: allegramira
METAPHORS IN ANALYTICS | THE ULTIMATE SKILL TO BUILD
The ultimate skill in Analytics has nothing to do with data. No matter how many tools you can list on your resume, and no matter how well-defined your analysis approach is, none of that matters if people don’t understand what you’re talking about. After seeing analysts present data and presenting it, myself, I believe thatContinue reading “METAPHORS IN ANALYTICS | THE ULTIMATE SKILL TO BUILD”
THE JEDI COUNCIL | WORKING WITH THE SEASONED
One of the best things about growing your career is the increased exposure you have to people with a ton of experience. In the recent years, my remit has scaled. I moved from analytics on a single tactic, to multiple tactics for a single business, to multiple channels with multiple tactics on a single business.Continue reading “THE JEDI COUNCIL | WORKING WITH THE SEASONED”
THE ART OF BEWILDERMENT | A NECESSARY DOSE OF FEELING LOST
Time spent in bewilderment is not time lost–it’s integration, gained. That is bewilderment’s ultimate paradox, and its ultimate gift to business.
BLOCKING | WHAT THEATER DIRECTORS AND ANALYSTS HAVE IN COMMON
Recently I finished creating a company-wide leadership dashboard approach for a restaurant franchise. Stepping out of my traditional context (healthcare) and into something new gave me a chance to re-think everything. Few people working in data today have the opportunity to own something end-to-end. If you work at a media firm, for example, your workContinue reading “BLOCKING | WHAT THEATER DIRECTORS AND ANALYSTS HAVE IN COMMON”
DATA & EMOTIONS: WHY WE FOG UP AROUND WEIGHT, MONEY, AND FOLLOWER COUNTS, AND HOW TO GET FREE
Think of your numbers. Your bank balance–let’s start with that. How much money, down to the cent, do you have in your bank account at this moment? How much did you spend yesterday? What about your weight? When considering how much you weigh, what comes up for you? Calories–how many calories do you think you’veContinue reading “DATA & EMOTIONS: WHY WE FOG UP AROUND WEIGHT, MONEY, AND FOLLOWER COUNTS, AND HOW TO GET FREE”
INTEGRITY IN MEASUREMENT | AN ANALYST’S VIEW OF THE TRUMP TRANSCRIPT
When most people think of the word “integrity,” ideals of morality probably come to mind first. But the actual root word of the term comes from the Latin, “integer,” meaning “intact.” In any data application, integrity counts. But where does integrity start in measurement, and who is responsible for making the call to determine whichContinue reading “INTEGRITY IN MEASUREMENT | AN ANALYST’S VIEW OF THE TRUMP TRANSCRIPT”
HACK LIKE AN ANALYST | NAME THE ANIMALS
In the creation story of Eden, one of the very first actions Adam takes is to name the animals he sees. Imagine the scene–a completely undiscovered ecosystem. The first person to ever exist, walking along. Animals of various shapes and styles of movement catch his eye. And as he notices them, he names them. Now,Continue reading “HACK LIKE AN ANALYST | NAME THE ANIMALS”
FIRST-PARTY DATA: NEW KEYS TO A NEW KINGDOM
There have been many chapters in this unfolding story: Europe’s GDPR introduced in 2016 and the California Protection Act introduced in 2018, key documentaries like “The Great Hack” in 2019 and “The Social Dilemma” in 2020. But nothing has made the data industry scramble and reorganize priorities like Google’s announcement in January 2020, that GoogleContinue reading “FIRST-PARTY DATA: NEW KEYS TO A NEW KINGDOM”
HACK LIKE AN ANALYST | MANAGING FRUSTRATION, STRESS & THE DARK SIDE OF THE FORCE
Our careers present us with an incredible opportunity to experience many aspects of ourselves. The stresses, opportunity and challenges of our workplaces allow us to experience our resilience, our generosity, and our tenacity. Our careers also present us with a mirror into the less comfortable parts of ourselves. The pressure to deliver outcomes combined withContinue reading “HACK LIKE AN ANALYST | MANAGING FRUSTRATION, STRESS & THE DARK SIDE OF THE FORCE”
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